With the new Values, we have expanded the Smithbucklin color palette with four new colors. Please use only this approved Smithbucklin palette when discussing the Values in internal presentations, proposals, and other documents. Values colors should not be used in conjunction with Smithbucklin’s current corporate color palette with the exception of Smithbucklin’s primary blue, primary red, and charcoal grey colors (Note: Red should be used sparingly to denote action items or other highlighted areas).
Below are the approved Values icons and assigned colors for reference. Please note: If you would like to use any of the Values icons or need further guidance on Values visual branding, please contact Bill Wargo in Creative Services.